Quick Answer
Trademark registration in India is governed by the Trade Marks Act, 1999 (as amended) and the Trade Marks Rules, 2017. A trademark protects brand names, logos, taglines, sounds, and other distinctive marks from unauthorised use. The registration is filed online through the IP India portal (operated by the Controller General of Patents, Designs and Trade Marks under DPIIT). Government filing fees: Rs 4,500 per class for individuals/startups/small enterprises; Rs 9,000 per class for others. Timeline: 6-12 months if no objection/opposition; 18-24 months if contested. Protection period: 10 years from the date of application, renewable indefinitely. At Virtual Auditor, we handle end-to-end trademark registration — from search to registration certificate — for Rs 7,999 per class (inclusive of government fees for startups/individuals).
Definition — Trademark: Under Section 2(1)(zb) of the Trade Marks Act, 1999, a “trade mark” means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others. It may include a device, brand, heading, label, ticket, name, signature, word, letter, numeral, shape of goods, packaging, colour combination, sound, or any combination thereof. A registered trademark confers upon the proprietor the exclusive right to use the mark in relation to the goods or services for which it is registered, and the right to obtain relief in respect of infringement under Sections 28 and 29 of the Act.
India follows the NICE Classification of Goods and Services (11th edition, 2023). Trademarks must be filed class-wise — a separate application (and fee) is required for each class. The 45 classes comprise:
Common classes for Indian businesses:
| Business Type | Relevant Class(es) |
|---|---|
| IT / Software / SaaS | Class 9 (software), Class 42 (SaaS/IT services) |
| E-commerce | Class 35 (retail/online retail services) |
| Restaurant / Food Delivery | Class 43 (food services), Class 29/30 (food products) |
| Clothing / Fashion | Class 25 (clothing), Class 35 (retail) |
| Professional Services (CA/CS/Law) | Class 36 (financial services), Class 45 (legal services) |
| Education / EdTech | Class 41 (education/training), Class 9 (apps) |
| Pharmaceuticals | Class 5 (pharma products), Class 44 (medical services) |
Practitioner Insight — CA V. Viswanathan, IBBI/RV/03/2019/12333
Startups commonly file in only one class and later discover they need protection in related classes. A D2C food brand that files only in Class 30 (food products) misses Class 43 (restaurant services) if they later open a cloud kitchen, and Class 35 (e-commerce retail) for their online store. At Virtual Auditor, we conduct a class mapping exercise before filing — identifying all classes the brand currently operates in and is likely to expand into within 3-5 years. Filing in 2-3 classes upfront costs Rs 9,000-13,500 in government fees but prevents costly opposition proceedings later. Check our trademark packages for multi-class filings.
Before filing, conduct a comprehensive search on the IP India public search database to check for identical or similar marks in the same or related classes. The search types available:
A clear search does not guarantee registration (the examiner may still raise objections), but it significantly reduces the risk of objection or opposition.
Under TM Rules, 2017 (Rule 7 read with the First Schedule), the government fees per class are:
| Applicant Category | E-Filing Fee (per class) | Physical Filing Fee (per class) |
|---|---|---|
| Individual / Startup (DPIIT-recognised) / Small Enterprise (Udyam-registered) | Rs 4,500 | Rs 5,000 |
| Others (Companies, LLPs, firms, etc.) | Rs 9,000 | Rs 10,000 |
Note: The startup/individual concession requires a valid DPIIT recognition certificate or Udyam Registration certificate at the time of filing.
The trademark application is filed in Form TM-A through the IP India e-filing portal. Key details required:
Upon filing, a TM application number is generated, and the applicant receives a filing receipt. The TM symbol can be used immediately after filing. The registered trademark symbol (®) can be used only after the registration certificate is issued.
For logos and device marks, the Trade Marks Registry assigns Vienna Classification codes to the figurative elements. This is an internal process and typically takes 1-2 weeks.
The Examiner reviews the application for compliance with:
The Examination Report is issued within 30-60 days from the date of filing (the Trade Marks Rules, 2017 mandate examination within 30 days, though practical timelines may vary).
If the Examiner raises objections, the applicant must file a response within 30 days from the date of the examination report (extendable by 30 days on request). The response can be filed online through the IP India portal.
Common objections and responses:
If the written response does not satisfy the Examiner, a show-cause hearing is scheduled before the Registrar of Trade Marks. The hearing is conducted at the Trade Marks Registry office having jurisdiction (Mumbai, Delhi, Kolkata, Chennai, or Ahmedabad). Virtual hearings are also available post-2020.
If the application is accepted (either directly or after overcoming objections), it is published in the Trade Marks Journal (published every Monday). The publication invites opposition from any person within 4 months from the date of publication (3 months + 1 month extension).
If a third party files a Notice of Opposition (Form TM-O):
Opposition proceedings can take 12-24 months. The losing party may appeal to the Intellectual Property Appellate Board (now the High Court, post-Tribunals Reforms Act, 2021).
If no opposition is filed within 4 months of publication, or if opposition is decided in the applicant’s favour, the Registration Certificate is issued. The registration is valid for 10 years from the date of filing (not the date of registration).
Practitioner Insight — CA V. Viswanathan, IBBI/RV/03/2019/12333
The single most impactful decision in trademark registration is choosing between a word mark and a device mark. A word mark protects the brand name in any font, colour, or style — it is broader protection. A device mark (logo) protects only the specific visual representation filed. At Virtual Auditor, we recommend startups file a word mark first (for the brand name) and a separate device mark (for the logo) if budget permits. Filing a composite mark (word + logo together) is a common mistake — it protects only the exact combination, and if the startup later changes the logo, the composite registration offers weaker protection for the standalone word. We guide clients through this strategy as part of our IP advisory service.
Trademark registration is valid for 10 years and can be renewed indefinitely in 10-year periods. Key points:
A registered trademark is infringed by a person who, without the consent of the proprietor, uses in the course of trade:
Even without registration, the common law right of “passing off” protects the goodwill associated with a mark. However, registration provides significant procedural advantages: (a) the burden of proof shifts to the alleged infringer; (b) statutory damages are available; (c) criminal prosecution is possible only for registered marks; (d) registration is prima facie evidence of validity.
The Trade Marks Registry has transitioned to a predominantly e-filing system. Most forms can be filed electronically, hearings are conducted via video conference, and examination reports are communicated electronically.
Expedited examination is available by filing Form TM-M with an additional fee of Rs 20,000. This fast-tracks the examination to within 15 days of filing. Useful for brands launching new products with time-sensitive branding.
Appeals against the Registrar’s decisions, which earlier went to the Intellectual Property Appellate Board (IPAB), now lie before the relevant High Court (Commercial Division) following the abolition of IPAB by the Tribunals Reforms Act, 2021.
India is a member of the Madrid Protocol since 2013. Indian applicants can file international trademark applications through the IP India office designating up to 130+ member countries. The fees vary by designated country. Conversely, foreign entities can designate India in their international applications.
Summary — Key Takeaways
Yes. An individual can file a trademark application in their personal name with the intention to assign it to the company post-incorporation. Alternatively, you can file the application in the proposed company name with a “proposed to be used” declaration. However, the cleaner approach is to incorporate the company first (the process takes 5-7 days for a Private Limited Company) and then file the trademark application in the company’s name.
A TM application gives you a filing date and the right to use the TM symbol. It does not confer statutory rights. A TM registration (after the certificate is issued) confers the exclusive statutory right to use the mark, the right to use the ® symbol, and the ability to initiate criminal proceedings for infringement. During the application stage, your only remedy against infringement is a passing-off action (common law right).
File a detailed written response within 30 days of the examination report. The response must address each objection specifically. For Section 9 objections (lack of distinctiveness), provide evidence of use — sales invoices, advertisements, media mentions, affidavits. For Section 11 objections (conflict with prior mark), distinguish your mark visually, phonetically, and conceptually from the cited mark, and show the goods/services are different.
Yes, in principle. Trademark protection is class-specific. Two different entities can register identical marks in different classes for different goods/services (e.g., “Dove” for soap in Class 3 and “Dove” for chocolate in Class 30). However, if the earlier mark is a well-known mark under Section 11(2), it can block registration even in different classes.
If renewal is not filed within 6 months before expiry or the 6-month grace period after expiry, the mark is removed from the register. A removed mark can be restored within 6 months of removal by filing Form TM-R with surcharge. After this period, the mark is treated as unregistered, and any third party can apply for the same or similar mark.
No. Company name registration with the Ministry of Corporate Affairs prevents another company from registering an identical name but does NOT protect the name as a brand. Trademark registration under the Trade Marks Act protects the brand name as used in commerce. A company name and a trademark serve different legal purposes and are governed by different statutes.
Yes. Taglines and slogans are registrable as word marks if they are distinctive and not merely descriptive of the goods/services. Generic phrases or common advertising expressions (e.g., “Best Quality”) will likely face objection under Section 9. A coined or creative slogan has a much higher chance of registration.
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India follows the NICE Classification of Goods and Services (11th edition, 2023). Trademarks must be filed class-wise — a separate application (and fee) is required for each class. The 45 classes comprise:
India follows the NICE Classification of Goods and Services (11th edition, 2023). Trademarks must be filed class-wise — a separate application (and fee) is required for each class. The 45 classes comprise:
Trademark registration is valid for 10 years and can be renewed indefinitely in 10-year periods. Key points:
Trademark registration is valid for 10 years and can be renewed indefinitely in 10-year periods. Key points: