Trademark Registration

Trademarks refer to your company’s unique identity, which distinguishes your service or product from the competition. A company’s unique expression or identity may be a color combination, graphics, smell, sound, word, slogan, photograph, or a logo. However, most companies usually conduct trademark registration for their name or logo.

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Starting at Rs.5,799/-
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EMI Available

How To Register For Trademark?

In case you’ve designed your own logo or have a special, unique idea, you can patent it to protect your rights. Registered trademarks are the intangible assets or intellectual property of a business. It can protect the company’s interests and investments made for creating the brand or logo. Once the Company Registration process is completed its advisable to apply for a trademark immediately.

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Trademark Registration Fees

Trademark registration fees are dependent on the nature of the applicant. Ordinary applicants need to shell out ₹10,000 for trademark registration whereas startups, small enterprises, and individuals only need to pay ₹5000. An extra fee of ₹2000 may also be charged as professional fees.

Everything There Is to Know About Trademark Registration Online

What properties are you allowed to trademark? What eligibility criteria should you qualify to file a trademark application? As per trademark regulations in India, things like initials, symbols, colors, images, phrases, words, logos, and sound can be registered as a trademark. These features distinguish your firm from the competition. A trademark registration application may be filed by NGOs, LLPs, companies, private firms, or individuals with the prescribed trademark registration fees. When it comes to companies, LLPs or NGOs, trademark registration online must be done on behalf of the entity in its name.  

DIFFERENCE BETWEEN A WORD MARK AND LOGO/DEVICE MARK TRADEMARK REGISTRATION There are two types of trademarks as described below: Word Mark Device Mark

WORDMARK TRADEMARK REGISTRATION



Word Mark: A word mark is a mark where the owner of a trademark has the exclusive right to the word in general, and he can design the word in any font, design or style. The word mark comprises one or more words, letters, numbers or anything in writing in standard character. A word mark might be a wording of a name, business name, slogan or catchphrase without design. For example, Google, Apple, Microsoft, IBM, KFC, Tata, NDTV etc. Additionally, taglines or slogans also come under the category of the word mark. Like McDonald’s slogan - ‘i’m loving it’, Nike’s slogan ‘just do it’ etc. The Trademark Registration protects all the manifestations and use of the word. A word mark registration can be used in any form on all the goods or services included under it. When the business owner intends to protect the name of the brand from any infringement, it is always recommended to move forward for the word mark registration. The procedure for registering trademarks can become costly. Hence, enterprises that are just beginning their operations usually find it challenging to decide between choosing a word mark or logo mark to apply because of cost. If both word mark and logo are viable options, the decision is up to you.

DEVICE MARK/LOGO TRADEMARK REGISTRATION

Device Mark/Logo: Logos are the most common form of trademarks. A logo or device mark, however, provide the trademark owner with a right to particular images or design. Hence, the protection given to the words contained in a logo or device mark is limited in scope with a comparison to the word mark because the logo provides only rights relating to the logo overall and not the specific words. If you have created an attractive or unique logo and you desire your buyers notice you then a logo/device mark registration is the most suitable choice. Some of the well-known companies who use their logos as their trademarks are Apple, Audi, Adidas, Mercedes, Nike, Reebok and many more. Yours choosing between a word mark and device mark/logo based on the question of how you want to use your trademark. If you have limited funds and protection of the business name is of most importance, it is suggested to move forward with the word mark registration. Filing a logo or device mark is recommended where the owner has created a new logo for his company and does not wish anyone to use a comparable logo in the same business. If some modifications are brought to a registered logo the trademark protection is not given to the new logo, and therefore, the owner of the company is expected to apply for that new logo if he seeks trademark protection. Hence, trademark registration for a logo/device mark may be a costly affair and is advised if you are ready to spend a good amount of money. For small enterprises, it is always recommended to apply for word mark registration, and in future, if they furthermore desire a separate logo for the business, the same can be applied.  

Procedure of Trademark Registration Online Following are steps required for the registration of a Trademark: Trademark Search: Clearance search for the name, slogan, logo, device meant to be used as trademark. A trademark search assists in obtaining the information regarding the similar existing brands. Application for Trademark Registration: The step involves applying for the trademark registration at the trademark office in India. The trademark offices are established in the four Indian metropolitan cities, i.e. New Delhi, Mumbai, Kolkata, and Chennai. Moreover, now, the applications for trademark registration are filed online. After applying, the trademark office issues a receipt for the future reference. Trademark Examination: Subsequent to the filing of the application, an examiner will be assigned and examined the application for any discrepancy. The examination process can take approximately 12 to 18 months. The examiner must check for earlier registered trademarks and check for deficiencies, requirements and authenticity of the application. If the examiner accepts the application, the trademark will be published in the Trademark Journal; however, if the application is not accepted due to the non-fulfillment of the requirements or the objections put. Then one month time is granted to the applicant to address all the objections and requirements. After that, after the expiration of one month time, subject the satisfaction of the examiner, the trademark will be published in the official Trademark Journal. However, if the application is not allowed, then a chance for hearing being provided to the applicant. If the examiner is satisfied by the clarification provided by the applicant, the trademark will be published in the Trademark Journal. Trademark Publication: If no objection is advanced within three months (extendable by one month) from the date of publication, then the trademark will be registered. Although, in case of objection, the decision pronounced by the registrar shall be the final determination. Registration Certificate: After the publication of the trademark, a registration certificate with the seal of the trademark office will be issued to the applicant.

Trademark Registration Renewal: A trademark is registered for ten years and needs to be renewed after every ten years. Trademark renewal applications can be filed within 6 months before the expiration of registration or renewal. Before the expiration of the current registration of a trademark, the registrar will post intimation to the registered trademark proprietor concerning the expiration of the trademark and payment of fee.




Validity Period of Trademark Registration

The Trademark Act, 1999 governs the registration of trademarks throughout India. This registration allows businesses the legal right to sue people who copy their trademarks. No individual can utilize a trademark that is similar to a previously-registered trademark. It is possible to get trademark registration online as well. After registering for a trademark, you’re allowed to utilize an R symbol with it, which has a 10-year validity period. The ™ sign can be obtained within three days but obtaining the ® symbol will require around 2 years. If your trademark registration period is about to expire, you can get it extended for another 10 years after approval by the registrar of trademarks


Importance of Trademark Registration in India

Benefits of Trademark Registration in India Trademark registration offers several benefits and advantages to the owner:  

Legal protection: When registered, trademarks are categorised as intellectual property and are protected from infringement. Registration of a trademark bestows an exclusive right to use the trademark with regard to the “Class(es)” of goods or service it is registered. Once you applied for the trademark registration, “TM” Symbol can be used with goods and services. The “R” symbol can be placed on the trademark only after granting registration of your trademark. Moreover, you can utilise the ® symbol only for the goods and services mentioned in the registration certificate. In the event of use without authorisation of your registered trademark, you can file infringement suits in appropriate courts in the country.  

Product distinctness: Trademark will facilitate the differentiation of your goods and services as against the goods and services of your competitors. Furthermore, because trademark registration is valid for the whole class of products and services so registered, it will assist in precisely distinguishing your goods. Consumers easily identify goods carrying different trademark, therefore building a customer base for your goods and services.  

Brand recognition: Buyers associate a product’s quality, features, performance, and so on so forth with the company offering such products. They distinguish the goods usually by the trademark, which is often a registered trademark. Registered trademark helps brand identification for your goods or services. It also builds goodwill connected with the brand. Therefore, your logo is seen as well as provides a market value over a while. Brand recognition greets new buyers while retaining dependable customers.   Asset Creation: Registration of a trademark creates an asset for an enterprise. Trademark is identified as intangible property for income tax and accounting purposes. Trademarks are IP and carry a value connected with the goods they portray. Trademarks can be sold, assigned, franchised, and commercially used in different manners. You can know in the books of accounts the cost or value associated with trademarks, and can also claim depreciation under the Income Tax Act and verify income.   Business valuation and goodwill: Trademarks registered and linked with your goods and services improve your overall market value and goodwill. Your trademark demonstrates your quality promise and distinguishing characteristics of your products. Trademarks add value to your business, help retain dedicated clients and preserve the goodwill of your company.   Trademark recognition: From the date of filing of a trademark application trademarks are protected for ten years in India. But, the trademark can be renewed further. If you aspire to use your trademark outside of India or grow your business outside of India, you need trademark registration in the individual countries. In such situations, your trademark registration in India functions as a base to get registrations outside of India.   Business expansion: A trademark builds a relationship connecting the buyers and the goods of an enterprise. With unique and efficient products, you can create a customer base. Your mark assists you in maintaining and increasing the customer base. Trademark registration confers exclusive rights for ten years and shields your company revenues. Businesses can leverage the advantages of a customer base by adding new goods and services and growing their business.

What is Our Role In Trademark Registration? Detailed Overview of the Trade Application Process In India


Trademark Search & Verification

We are ready to aid your trademark registration journey by using our Trademark director to conduct a search for authenticity. We also perform a detailed verification process to ensure that the brand name and logo you’ve come up with haven’t been registered yet by anybody else. Trademarks can be properly registered once they have been assessed to be completely unique. However, if your brand name or logo has been registered already, we can help you modify it in such a manner that your trademark registration won’t get canceled by the authorities.

Class Selection

When you apply for trademark registration, ensure that it has been filed under the appropriate category classification along with relevant documents required for trademark registration. Trademarks provide you the legal right to carry out sales using a specific brand name. There are over 45 different sectors, or classes. Services and goods have been separated into 45 distinct classes as per the Trademark Registry’s regulations. All brand names or logos need to be properly registered under appropriate classes. For instance, Class 28 covers services and products related to toys, sports, and games. Therefore, people intending to start new toy brands should apply under this Class.


Prepping The Application

Once we’ve ensured that the brand logo and name and unique, we will start the application process by prepping your authorization letter. It allows us to file trademark registration and act at your behest. You may then sign this letter & send it to us. We’ll help you in filling out the requisite forms and update you regularly until your registration process has been completed with the filing of prescribed trademark registration fees.

Documents needed for Trademark Registration

A simple authorization letter, which has been duly signed and authorized by you gives us the legal right to start filing for your trademark registration. After the authorization letter has been received, we’ll begin preparing your documents and file the trademark registration application online & pay the fees. Once the application has been confirmed, you’ll be given the authorization to utilize the ™ symbol for your brand. Here are the documents required for trademark registration:
  • Name of the application
  • Type of business
  • Objectives of the Business
  • Slogan/logo/brand name
  • Registration address



ID & Business Proofs

Either the trademark’s owner or his representative needs to provide their proof of identity. It could be their voter ID, ration card, passport, driving license, or Aadhar card.


Documents required for Trademark Registration

Individuals and Sole Proprietor

Any individual, whether national of India or a foreign country, can register a trademark in India easily. There is no condition to form a legal entity to register a trademark. Moreover, the documents needed to register a trademark for a proprietorship are the same for an as an individual, following are the documents required:
  • Logo/word/slogan, the logo is preferable in black & white.
  • Signed TM Form -48. TM Form-48 is an authorisation/permission from the applicant to the trademark attorney for applying for a trademark on his behalf.
  • ID Proof of the individual/Proprietor.
  • Address Proof of the individual/Proprietor.
 

Partnership/LLP/Company – Small Enterprise or Startup

The trademark registration fees ranges from Rs.4500 to Rs.9500. For small enterprises, startups, individuals and proprietorships, the trademark fee is Rs.4500. For other entities, the trademark fee is Rs.9500. To be categorised as a small enterprise, the applicant would have to produce the certificate of Udyog Aadhar registration. Moreover, with Udyog Aadhar registration, the following details are required.  

LLP / Company/Partnership

In the case of an LLP or partnership firm, the applicant requires to provide the following:
  • Logo/word/slogan
  • Signed TM Form-48.
  • Certificate of Udyog Aadhar Registration.
  • Certificate of Incorporation or Partnership Deed.
  • ID Proof of Signatory.
  • Address Proof of Signatory.
 

Other Applicants

Applicants who do not have Udyog Aadhar registration need submit the following documents.
  • Logo/word/slogan
  • Signed TM Form-48.
  • Certificate of Incorporation or Partnership Deed.
  • ID Proof of Signatory.
  • Address Proof of Signatory.
 

Usage of Logo Along With a Tagline

In case the trademark application deals with a tagline that contains only words, there are no logo requirements. If the logo has been used, it needs to be submitted to the authorities in a B/W format. The logo must also contain the same number of words that have been stated in the trademark application.

Form 48

An attorney can be authorized to submit trademark applications on your behalf with the official Trademark registrar. You have to submit a trademark user affidavit as well if the situation deems it necessary.

What Should You Know Regarding Trademark Registration?

Thanks to the latest technological advancements, it is possible to carry out trademark registration online without any hassles. A licensed trademark attorney can help you file the application online, thus saving you a trip to the official registry office.

Trademark Registration Online

Compared to normal registrations, an online registration costs less and is recommended for budget-conscious individuals and enterprises. The amount that needs to be paid is reduced by ₹1000 when the e-filing route is taken for trademark registration.

The Vienna Codification Process

Vienna Codification plays a major role during the IP trademark process. It’s a name and international classification that will be provided after submitting the trademark application form. Here, your registration application will show up as - “Sent for Vienna codification.”

Examination

When the application is submitted for implementing the Vienna classification, a Trademark officer will examine the trademark to see whether it is in line with certain procedures and guidelines. Acceptance or rejection of the application is completely their discretion, which is why it makes sense to comply with all requirements carefully.

Hearing Before the Trademark Officer/Registrar

In case your trademark application gets rejected, you can sign up for a special hearing. If you can convince the officer and submit all supporting documents, your application will get approved. However, if he isn’t convinced enough, he may reject the application. In case you’re not willing to accept this decision, you can contact the IP Appellate Board for another hearing.

Trademark symbols & how to use them

R Symbol


Once you’ve filed the trademark registration application, you can start using the R symbol. It can protect your trademark from being stolen by other individuals.

™ Symbol

You can use this symbol for your unregistered trademarks. While it doesn’t provide any copyright protection, it does warn others and protects your symbol, name, or logo from being stolen. However, if your registration application is rejected, the name or logo can be used by others without any challenges.

SM Symbol

This symbol is used by the service sector. It can be used by services belonging to the classes between 35 – 45. It doesn’t protect your logo or brand name from being copied though.

C Symbol

It stands for copyright-free content. It is compulsory in a number of countries and must be shown properly to file copyright claims.

HOW TO AVOID TRADEMARK REGISTRATION APPLICATION REJECTION?

The Trademark is not similar to an existing Trademark
The Trademark is not a well known or generic
The Trademark is not deceptive or misleading people
The Trademark contains bad or offensive words
The Trademark contains words like Government or President or other well-known personalities

FAQ ON TRADEMARK REGISTRATION

According to the trademark law, logos, words, names, devices, labels, taglines and numerals can be registered if they can be graphically represented.
If a trademark contains words that are generally seen in dictionaries, it cannot be registered as a trademark. For instance, the word “Computer” cannot be registered as a trademark by a company which sells Computers. These are known as generic names and receive rejection.
  • Words that describe the ‘quality’ or ‘kind’ or goods and services are likewise more expected to get rejected when requested to be registered as a trademark.
  • Any mark which could mislead or deceive customers with regards to quality, quantity, and geographical origin is also prone to rejection.
  • Marks which include offensive terms or against public morality, are also get rejected.
  • Trademarks that consist of flags and emblems of states and international organizations are also get rejected.
If you are choosing a word, it should be simple to speak, pronounce and memorise. The most salutary trademarks are coined or invented words or unique designs. Avoid using and selecting a common personal name or surname and geographical name. No one can claim a monopoly on it and avoid using laudatory words that show the quality of products (for instance, perfect, excellent, best, super etc.)
Internationally trademarks are classified into 45 classes. These classes are based on the type of goods and services. Registering in the appropriate class(es) will benefit the company to protect its interests and not authorise any other players to infringe its IP. Classes 1 to 34 define different goods, whereas classes 35 to 45 define various services.
The primary objective of registering a trademark, other than defending rights against the third party in case of use, is to increase the worth or net value of your business. We recommend you to register the trademark on the name of your company, so customers correlate the registered trademark with the goods and services given by your company. In situations where the mark is registered in the name of an individual, the terms of use of the trademark between the individual and the company must be regulated by an agreement.
A trademark assists you to build your brand and your company. Once you build your brand, you can always license or assign your trademark for financial benefit.
No, the registration of a trademark is not mandatory. Nevertheless, the registration is the prima facie proof of ownership of the trademark which is registered. But, it should be noted that no lawsuit can be initiated for infringement of trademarks not registered. For non-registered marks, action can be instituted against any person or organisation for passing off goods and services as the goods and services of another person.
Yes, the mark which is filed is permitted to be amended according to the Section 22 of the Trademarks Act, which provides the amendment of the mark if it does not amount to a significant change or alteration in the nature of the mark. Any insignificant or superficial feature or characteristic of the mark, is permitted to be amended if an application filed in the prescribed form along with sixteen copies of the amended mark.